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Philip Kotler
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Gordon Foxall
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Philip Kotler
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Philip Kotler
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Gordon Foxall
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Gordon Foxall
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Gordon Foxall
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Gordon Foxall
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Philip Kotler
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