Ethics and Morality in Consumption : Interdisciplinary Perspectives
Deirdre Shaw
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Market Research : The Process, Data, and Methods Using Stata
Erik Mooi
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Sara Dolnicar
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Marketing Luxury Goods Online
Philipp Nikolaus Kluge
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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Market Research Methods in the Sports Industry
Neven (University of Split, Croatia) Seric
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The Connected Customer : The Changing Nature of Consumer and Business Markets
Stefan H.K. Wuyts
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Handbook of Culture and Consumer Behavior
Sharon (Associate Professor, Associate Professor, Nanyang Business Ng
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Psychology of the Consumer and Its Development : An Introduction
Robert C. Webb
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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications
Marc H. (Professor and Department Chair, Entrepreneurship and I Meyer
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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Value in Marketing : Retrospective and Perspective Stance
Marin A. Marinov
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Market Assessment with OR Applications
Kent Lenci
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
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Bridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Consumer Packaging Strategy : Localisation in Asian Markets
Huda Khan
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Implicative Marketing : For a Sustainable Economy
Florence (Audencia Business School, France) Touze
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Intercultural Marketing : Theory and Practice
Ivana Beveridge
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The Customer Experience Model
Adyl Aliekperov
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Defining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
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The Global Pharmaceutical Industry : The Demise and the Path to Recovery
Daniel (President of Pharmaceutical Business Research Associa Hoffman
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