International Marketing : Sociopolitical and Behavioral Aspects
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Erdener Kaynak
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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Ethical Issues in International Marketing
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Zufriedenheit mit Dienstleistungen : Ein phasenorientierter Ansatz zur Operationalisierung und Erklaerung der Kundenzufriedenheit im Verkehrsbereich auf empirischer Basis
Siefke Andreas Siefke
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Qualitaetsbeurteilung investiver Dienstleistungen : Operationalisierungsansaetze an einem empirischen Beispiel zentraler EDV-Dienste
Buker Bernd Buker
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Das Verbot der vertikalen Preisbindung : Interdisziplinaere Analyse eines Tabus auf marketingwissenschaftlicher und wettbewerbspolitischer Grundlage
Horst Jan-Peter Horst
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Der Einsatz Von Kundenkarten Im Einzelhandel : Konzeptionelle Und Praktische Probleme Kartengestuetzter Kundeninformationssysteme Und Kundenbindungsstrategien Im Stationaeren Einzelhandel
Joachim Mohme
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Computergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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Raeumliche Identitaet ALS Aufgabenfeld Des Staedte- Und Regionenmarketing : Ein Beitrag Zur Fundierung Des Placemarketing
Ewald Werthmoller
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