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Principles of Marketing
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Chris Fill
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Philip Kotler
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Marketing Communications : Touchpoints, sharing and disruption
Chris Fill
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Chris Fill
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Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Gary Armstrong
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Chris Fill
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Erdener Kaynak
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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