Media Ethics : Cases and Moral Reasoning
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Carl (University of Texas, Arlington) McDaniel
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Annmarie Hanlon
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Creative Content Kit : A Method to Ideate and Create Content Strategy
Ana Bender
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Music Marketing : Press, Promotion, Distribution, and Retail
Mike King
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Small Business Marketing Kit For Dummies
Barbara Findlay Schenck
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Advertising
Chris Hackley
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Encyclopedia of Sports Management and Marketing
Linda E. Swayne
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Marketing : A Critical Textbook
Nick Ellis
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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Social Marketing
R. Craig Lefebvre
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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Crisis Communication
Timothy Coombs
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Routledge Library Editions: Consumer Behaviour
Various
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Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition
Kenneth Clow
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MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition
Gary Armstrong
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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