Digitization, Trust and SMEs
Anna (Jagiellonian University, Krakow, Poland) Wziatek-Stasko
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Unleashing the Power of European Innovation : How Government, Industry and Science Share Knowledge to Overcome Global Challenges
Fred Bakker
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Responsible Business and Sustainable Development : The Use of Data and Metrics in the Global South
David Mhlanga
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Fashion Marketing : an anthology of viewpoints and perspectives
Gordon Wills
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The Future Designer : Anthropology Meets Innovation in Search of Sustainable Design
Michael Leube
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Islamic Finance and Sustainable Development : A Global Framework for Achieving Sustainable Impact Finance
Mohd Ma'Sum Billah
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Social Impact, Organisations and Society : The Contemporary Role of Corporate Social Responsibility
Katarzyna (Hult International Business School) Bachnik
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Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development
Alexander (Leipzig University, Germany) Godulla
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Philosophy and Leadership : An Evolution of Leadership from Ancient Times to the Digital Age
Lukasz Sulkowski
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Systems Theory and Agile Brand Management : The Educative View of Branding
Jan Lies
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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