Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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Principles of Marketing, Global Edition
Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Channel Management : Marketing 04.07
Patrick Forsyth
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Direct Marketing In A Week : Maximize Sales Through Direct Mail In Seven Simple Steps
Patrick Forsyth
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Marketing in Publishing
Robin Birn
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100 Great Sales Ideas : From Leading Companies Around the World
Patrick Forsyth
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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Sales Management : Marketing 04.10
Patrick Forsyth
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100 Great Sales Ideas : From Leading Companies Around the World
Patrick Forsyth
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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