Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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Marketing in Central and Eastern Europe
Erdener Kaynak
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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Ethical Issues in International Marketing
Erdener Kaynak
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