Consumer Behavior, Global Edition
Michael Solomon
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MKTG
Joe (Louisiana State University) Hair
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Integrating Embodied Practice and Transformational Wisdom for Sustainable Organization and Leadership : Action, Praxis, and the Art of Sustainable Living
Wendelin M. Kupers
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Cooperative Enterprises
Piero Ammirato
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Local/Global Shakespeare and Advertising
Marta Minier
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Impact Investing at a Crossroads : A Pathway Forward
John Forrer
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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