Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Museum Branding : Reimagining the Museum
Margot Wallace
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Fashion for the Common Good : Proceedings Global Fashion Conference November 16th - 18th 2023
Isabel Cantista
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Designing Luxury Brands : The Art and Science of Creating Game-Changers
Diana Derval
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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Marketing Management : European Edition
Philip Kotler
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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Handbook of Public Affairs
Phil Harris
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Customer Relationship Management : Concept, Strategy, and Tools
V. Kumar
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Epica Book 28: Creative Communications
Epica Awards
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The New Luxury Experience : Creating the Ultimate Customer Experience
Wided Batat
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Explorations in Consumer Culture Theory
John F. Sherry
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Managing Customer Experience and Relationships : A Strategic Framework
Don (President and Founder of Marketing 1:1, Inc.) Peppers
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The SAGE Handbook of Consumer Culture
Olga (Royal Holloway, University of London, UK) Kravets
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