Consumer Behavior, Global Edition
Michael Solomon
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Governing the Firm in the Social Interest : Corporate Governance Reimagined
Catherine Casey
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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A Reader on Audience Development and Cultural Policy
Steven Hadley
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Key Developments in International Marketing : Influential Contributions and Future Avenues for Research
Saeed Samiee
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Description and Analysis of Factors That Generate Acceptance of Leadership within Selling Centers
Rico Schwarzkopf
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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