Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Freedom of Speech : Rights and Responsibilities
Tomas Kacerauskas
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Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative
Alexandra Vignolles
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The Path to Sustainable Corporate Management : How to Take Responsibility for People, the Environment and the Economy
Ralf T. Kreutzer
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33 Phenomena of Purchasing Decisions : Understanding Customer Behavior - Knowledge and Inspiration
Sebastian Oetzel
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Facebook und Instagram Ads fur Dummies
Daniel Levitan
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Digitales Verkaufen fur Dummies : Virtuelle Kommunikation im Vertrieb
Oliver Buchel
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Fashion for the Common Good : Proceedings Global Fashion Conference November 16th - 18th 2023
Isabel Cantista
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Eugene Y. Chan
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Designing Luxury Brands : The Art and Science of Creating Game-Changers
Diana Derval
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International Marketing Research : A Transformative Approach
V. Kumar
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Organizational Reputation Management : A Strategic Public Relations Perspective
Alexander V. (Quinnipiac University, CT) Laskin
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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