The 22 Immutable Laws Of Marketing
Al Ries
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Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Positioning: The Battle for Your Mind
Al Ries
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The 22 Immutable Laws Of Branding
Al Ries
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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B2B Brand Management
Philip Kotler
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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The 22 Immutable Laws of Marketing
Al Ries
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The 22 Immutable Laws of Marketing
Al Ries
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22 Immutable Laws of Branding
Al Ries
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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The 22 Immutable Laws of Branding
Al Ries
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The 11 Immutable Laws of Internet Branding
Al Ries
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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