Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Kundendialog online und offline : Das groe 1x1 der Kundenakquisition, Kundenbindung und Kundenruckgewinnung
Ralf T. Kreutzer
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Chaotics : The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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Praxisorientiertes Online-Marketing : Konzepte - Instrumente - Checklisten
Ralf T. Kreutzer
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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