Principles of Marketing, An Asian Perspective
Philip Kotler
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Free Prize Inside : The Next Big Marketing Idea
Seth Godin
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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Unleashing the Idea Virus
Seth Godin
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Survival is not Enough : Zooming, Evolution, and the Future of Your Company
Seth Godin
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Principles of Marketing (Arab World Editions)
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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