Media Ethics : Cases and Moral Reasoning
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Creative Content Kit : A Method to Ideate and Create Content Strategy
Ana Bender
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D&AD
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Music Marketing : Press, Promotion, Distribution, and Retail
Mike King
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Marketing Kit for Dummies
Alexander Hiam
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Small Business Marketing Kit For Dummies
Barbara Findlay Schenck
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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IRCD Services Marketing
HOFFMAN
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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Marketing Research
David F. Birks
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Public Relations
Robert Heath
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Routledge Library Editions: Marketing (27 vols)
Various
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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Social Marketing
R. Craig Lefebvre
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New Directions in Critical Marketing Studies
Mark Tadajewski
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International Perspectives of Marketing Theory
Mark Tadajewski
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Philosophy of Marketing
Mark Tadajewski
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Strategic Communication
Robert L. Heath
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