Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen (Nus, S'pore) Wirtz
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Roy H. Williams
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Add to BasketSecret Formulas of the Wizard of Ads : Turning Paupers into Princes and Lead into Gold
Roy H. Williams
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Roy H. Williams
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Add to BasketMagical Worlds of the Wizard of Ads : Tools and Techniques for Profitable Persuasion
Roy H. Williams
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Roy H. Williams
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Add to BasketAccidental Magic : The Wizard's Techniques for Writing Words Worth 1,000 Pictures
Roy H. Williams
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Add to BasketFree the Beagle : A Journey to Destinae
Roy H. Williams
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Add to BasketUnderstanding Service Consumers
Jochen (Nus, S'pore) Wirtz
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Add to BasketPositioning Services In Competitive Markets
Jochen (Nus, S'pore) Wirtz
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Add to BasketService Marketing Communications
Jochen (Nus, S'pore) Wirtz
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Add to BasketManaging Customer Relationships And Building Loyalty
Jochen (Nus, S'pore) Wirtz
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Add to BasketDesigning Complaint Handling And Service Recovery Strategies
Jochen (Nus, S'pore) Wirtz
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