The 7 Secrets of Creative Radio Advertising
Tony Hertz
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The Advertising Handbook
Sean Brierley
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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How Advertising Works : The Role of Research
John Philip Jones
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The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Hadrian : The Restless Emperor
Anthony R Birley
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Pictorial Metaphor in Advertising
Charles Forceville
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Advertising and Identity in Europe : The I of the Beholder
Robin (University of Sheffield.) Warner
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Promotional Screen Industries
Paul Grainge
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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How To Make It In Advertising
Mark Leigh
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Design and Emotion
Deana McDonagh
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