Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
Rowan R. Mackay
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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Branded Content : The Fateful Merging of Media and Marketing
Jonathan (University of East London, UK) Hardy
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Branded Content : The Fateful Merging of Media and Marketing
Jonathan (University of East London, UK) Hardy
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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A Level Media Studies : The Essential Introduction
Pete Bennett
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Epica Book 31 : Creative Communications
Epica Awards
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Epica Book 32 : Creative Communications
Epica Awards
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The Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Advertising in MENA Goes Digital
Ilhem Allagui
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Branded Entertainment in Korea
Hyunsun Yoon
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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