Soap, Sex, and Cigarettes : A Cultural History of American Advertising
Juliann (Waseda University) Sivulka
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Advertising and Psychology (RLE Advertising)
Leslie Gill
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Advertising at the Crossroads (RLE Advertising)
Max Geller
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Advertising Explained (RLE Advertising)
Dennis Caton
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Advertising Today and Tomorrow (RLE Advertising)
W.A. Evans
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Advertising A New Approach (RLE Advertising)
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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Commercial Advertising (RLE Advertising)
Thomas Russell
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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The Economic Implications of Advertising (RLE Advertising)
Otto Firestone
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Planning Advertisements (RLE Advertising)
Gilbert Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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The Business of Advertising (RLE Advertising)
Clarence Moran
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The Economics of Advertising (RLE Advertising)
Frederic Taylor
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The 30-Second Storyteller : The Art and Business of Directing Commercials
Thomas Richter
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Social Issues of Advertising
Kara Chan
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