Measurement and Research Methods in International Marketing
Marko Sarstedt
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Humor in Advertising : Classic Perspectives and New Insights
Marc G. Weinberger
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New Directions in International Advertising Research
S. Tamer Cavusgil
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Cross-cultural Buyer Behavior
Charles R. Taylor
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Current Research on Gender Issues in Advertising
Yorgos Zotos
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Computational Methods for Sensor Material Selection
Margaret A. Ryan
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Leveraged Marketing Communications : The Importance of Studying the Transfer of Object-to-Brand Associations
Sukki Yoon
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Measurement and Research Methods in International Marketing
Marko Sarstedt
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The SAGE Handbook of Marketing Ethics
Lynne Eagle
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