Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Marketing for Hospitality and Tourism, Global Edition
Philip Kotler
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The Quintessence of Strategic Management : What You Really Need to Know to Survive in Business
Philip Kotler
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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Redefining Retail : 10 Guiding Principles for a Post-Digital World
Philip Kotler
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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Winning At Innovation : The A-to-F Model
Philip Kotler
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Democracy in Decline : Rebuilding its Future
Philip Kotler
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