The Competitive Strategy : Techniques for Analyzing Industries and Competitors
Michael E. Porter
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Social Marketing : Behavior Change for Good
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Competitive Advantage : Creating and Sustaining Superior Performance
Michael E. Porter
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The Competitive Advantage of Nations
Michael E. Porter
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Redefining Health Care : Creating Value-based Competition on Results
Michael E. Porter
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
Harvard Business Review
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Principles of Marketing, Scandinavian Edition (International eBook)
Anders Parment
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Principles of Marketing, Scandinavian Edition (International eBook) : Scandinavian Edition
Anders Parment
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B2B Brand Management
Philip Kotler
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HBR at 100 : The Most Influential and Innovative Articles from Harvard Business Review's First Century
Harvard Business Review
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR at 100 : The Most Influential and Innovative Articles from Harvard Business Review's First Century
Harvard Business Review
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Marketing: An Introduction, Global Edition
Gary Armstrong
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Principles of Marketing
Philip Kotler
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