Marketing Management
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Marketing Planning for Services
Adrian Payne
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Integral Economics : Releasing the Economic Genius of Your Society
Ronnie Lessem
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Integral Dynamics : Political Economy, Cultural Dynamics and the Future of the University
Ronnie Lessem
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Key Account Plans
Lynette Ryals
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Marketing Planning for Services
Adrian Payne
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Transformation Management : Towards the Integral Enterprise
Ronnie Lessem
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Integral Economics : Releasing the Economic Genius of Your Society
Ronnie Lessem
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Marketing Management (Arab World Editions) with MyMarketingLab Access Card
Salah Hassan
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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