Understanding Service Consumers
Jochen (Nus, S'pore) Wirtz
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Add to BasketPositioning Services In Competitive Markets
Jochen (Nus, S'pore) Wirtz
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Add to BasketDeveloping Service Products And Brands
Jochen (Nus, S'pore) Wirtz
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Add to BasketPricing Services And Revenue Management
Jochen (Nus, S'pore) Wirtz
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Add to BasketService Marketing Communications
Jochen (Nus, S'pore) Wirtz
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Add to BasketBalancing Capacity And Demand In Service Operations
Jochen (Nus, S'pore) Wirtz
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Add to BasketCrafting The Service Environment
Jochen (Nus, S'pore) Wirtz
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Add to BasketManaging People For Service Advantage
Jochen (Nus, S'pore) Wirtz
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Add to BasketManaging Customer Relationships And Building Loyalty
Jochen (Nus, S'pore) Wirtz
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Add to BasketDesigning Complaint Handling And Service Recovery Strategies
Jochen (Nus, S'pore) Wirtz
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Add to BasketService Quality And Productivity Management
Jochen (Nus, S'pore) Wirtz
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