Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Battlefield Tourism
Onur (Mugla Sitki Kocman University, Turkiye) Akbulut
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HR 4.0 Practices in the Post-COVID-19 Scenario
Gurinder Singh
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Strategic Sport Communication
Paul M. Pedersen
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The Social City : Space as Collaborative Media to Enhance the Value of the City
Yasuhiro Kawahara
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Digital Marketing
Dave Chaffey
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Keller
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Marketing 2016
O. C. (Auburn University) Ferrell
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Consumer Behaviour : A European Perspective
Michael Solomon
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Marketing Management : European Edition
Philip Kotler
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Corporate Reputation, Brand and Communication
Stuart Roper
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Social Media Marketing : A Strategic Approach
Donald I. (Spokane Falls Community College) Barker
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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Marketing Strategy and Competitive Positioning
Graham Hooley
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Marketing Management and Strategy
Peter Doyle
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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Marketing Communications : A European Perspective
Patrick De Pelsmacker
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Essentials of Marketing
Frances Brassington
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Essentials of Global Marketing
Svend Hollensen
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