Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Malcolm McDonald on Key Account Management
Malcolm McDonald
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Marketing Planning for Services
Adrian Payne
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Guerrilla TeleSelling : New Unconventional Weapons and Tactics to Sell When You Can't be There in Person
Jay Conrad Levinson
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Principles of Marketing, Global Edition
Philip Kotler
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Pocket Guide to Selling Services and Products
Peter Morris
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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Key Account Plans
Lynette Ryals
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Guerrilla Trade Show Selling : New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Jay Conrad Levinson
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