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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Guerrilla Marketing for the New Millennium : Lessons from the Father of Guerrilla Marketing
Jay Conrad Levinson
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Marketing in Central and Eastern Europe
Erdener Kaynak
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Guerrilla Marketing Success Secrets : 52 Weeks of Marketing & Management Wisdom
Anthony Hernandez
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Principles of Marketing (Arab World Editions)
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Social Marketing to Protect the Environment : What Works
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Management Education in the Chinese Setting
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
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Principles of Marketing, An Asian Perspective
Philip Kotler
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