Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Principles of Marketing, Global Edition
Philip Kotler
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Contemporary Sales Force Management
William Winston
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing Mental Health Services to Managed Care
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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