Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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Chaotics : The Business of Managing and Marketing in the Age of Turbulence
Philip Kotler
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Summary of Gary Halbert & Bond Halbert's The Boron Letters
IRB Media
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Winning Global Markets : How Businesses Invest and Prosper in the World's High-Growth Cities
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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