The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising : Concept and Copy
George Felton
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The Science and Art of Branding
Giep Franzen
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Essentials of Pricing Analytics : Tools and Implementation with Excel
Erik (Inland Norway University of Applied Sciences, Norway) Haugom
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Consumer Behaviour : Applications in Marketing
Robert East
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Business & Marketing Across Cultures
Julie Anne Lee
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Marketing Ethics & Society
Lynne Eagle
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Marketing Theory : A Student Text
Michael J Baker
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Marketing Channel Strategy : An Omni-Channel Approach -International Student Edition
Robert W. Palmatier
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Consumer Behaviour in Sport and Events
Daniel Funk
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Hospitality Marketing : Principles and Practices
Dogan (Washington State University, USA) Gursoy
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Accounting and Business Ethics : An Introduction
Ken (La Trobe University, Australia) McPhail
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Marketing: The Core ISE
Roger Kerin
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Fashion & Luxury Marketing
Michael R. Solomon
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Pricing Strategies : Harvesting Product Value
Robert M. Schindler
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Direct, Digital & Data-Driven Marketing
Lisa Spiller
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Selling & Sales Management : Developing Skills for Success
Lisa Spiller
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Marketing Strategy & Management
Diane M. Phillips
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Managing Digital Transformation : Understanding the Strategic Process
Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
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Foundations of Social Entrepreneurship : Theory, Practical Tools and Skills
Tanja (Judge Business School, University of Cambridge, UK) Collavo
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Sport Brands
Patrick Bouchet
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