The Strategy of Desire
Ernest Dichter
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Big Food : Critical perspectives on the global growth of the food and beverage industry
Simon (Northwestern University, Chicago, Illinois, USA) Williams
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Transforming Organizations for the Subscription Economy : Starting from Scratch
Alexander Manu
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Digital Advertising : Theory and Research
Shelly Rodgers
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Marketing Management and Communications in the Public Sector
Martial (Swiss Graduate School of Public Administration, Swi Pasquier
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Corporate Communication : A Marketing Viewpoint
Klement Podnar
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Patron Engagement and Marketing Products and Services for Public Libraries
Marshall Breeding
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Public Relations Theory : Capabilities and Competencies
Jae-Hwa (University of Southern Mississippi) Shin
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The Advertising Kit : A Complete Guide for Small Businesses
Jeannette Smith
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Farce to Force : Building Profitable E-Commerce Strategies
Sarah (World Trade Organization) McCue
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Advertising Organizations and Publications : A Resource Guide
John Philip Jones
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Environmental Advertising in China and the USA : The desire to go green
Xinghua Li
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Social and Environmental Issues in Advertising
Sukki (Bryant University, Smithfield, RI, USA) Yoon
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The Political Economy of City Branding
Ari-Veikko Anttiroiko
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Public Relations and the History of Ideas
Simon Moore
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Experiential Marketing : Case Studies in Customer Experience
Wided (B&C Consulting Group) Batat
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Corporate Branding : Areas, arenas and approaches
T C (Middlesex University London, UK) Melewar
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Demarketing
Nigel (University of Westminster, UK) Bradley
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Global Advertising, Attitudes, and Audiences
Tony Wilson
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Imaging in Advertising : Verbal and Visual Codes of Commerce
Fern L. Johnson
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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