Marketing Management
Philip Kotler
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Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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Principles of Marketing
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Principles of Marketing, Global Edition
Philip Kotler
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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No B.S. Guide to Direct Response Social Media Marketing
Dan S. Kennedy
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Marketing Management, An Asian Perspective
Philip Kotler
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The Best of No BS : The Ultimate No Holds Barred Anthology
Dan S. Kennedy
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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No B.S. Guide to Maximum Referrals and Customer Retention : The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits
Dan S. Kennedy
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No B.S. Marketing to the Affluent : No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Dan S. Kennedy
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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No B.S. Direct Marketing : The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy
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The Direct Mail Solution : A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Craig Simpson
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