Marketing Management
Philip Kotler
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Principles of Marketing
Philip Kotler
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Marketing: An Introduction, Global Edition
Gary Armstrong
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Principles of Marketing : Scandinavian Edition
Anders, Ph.D. Parment
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Marketing Management, An Asian Perspective
Philip Kotler
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Principles of Marketing Scandinavian Edition : Scandinavian Edition
Anders, Ph.D. Parment
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Principles of Marketing, Global Edition
Philip Kotler
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Strategic Marketing for Non-Profit Organisations : Pearson New International Edition
Alan Andreasen
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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Principles of Marketing (Arab World Editions)
Philip Kotler
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Principles of Marketing, An Asian Perspective
Philip Kotler
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Management Education in the Chinese Setting
Erdener Kaynak
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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